312 BLOCK PARTY: Make Beer, Not Waste

Street festivals define summer in Chicago, and Goose Island Beer Company kept the party going into September with their newly expanded two day 312 Urban Block Party. A desire for improved event sustainability, to more closely match the optimal efficiency and 99% waste diversion efforts of their brewery, led to Goose Island’s partnership with Bright Beat. An avalanche of music drowned out Friday’s rain, with Calexico + tUnE yArDs wowing the crowd outside as Pelican slayed the set of the weekend on the Local Stage – with rare vocals by Life and Times’ Alley Epley. !!!! + Matt and Kim lit up the dance floor Saturday. Specialty beer flowed, Hot Doug’s dogs were devoured, hundreds of Jorts were rocked for charity, and we achieved 96% DIVERSION from landfill, with help from our friends at Goose Island, Rank Entertainment, CleanSlate, and a stellar group of Eco Educators (highlighted in this WGN-TV Chicago’s Best video).